Introduction:  Unlike some online forums and ridiculously biased TV networks, CaptCliff always gives time to opposing viewpoints.  Thus, Crabby Cliff responds to his more philosophical side, wistfully set forth in a previous essay, The Facebook Reef.

“Wait, I think I just figured out something. People just mostly dont give a shit!! They are too busy with their busy little lives and busy little selves. If you boil it down for them into a catchy tune (like say Ke$ha), a witty proverb (like say Jesus) or a sound byte (like say Newt Gingrich) and keep it really really simple (simple = hopelessly diluted and lacking in nuance), then people will possibly push the “like” button and quickly go back to their busy little lives…Did I get that right? Anybody for a crabby patty??”  Crabby Cliff